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Portfolio No.
1326
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Updated on:
2/28/08
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Viewed: 307
times
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A special message
from Christopher ...
What is it that the client actually wants from their public relations effort? Sales. A well-executed public relations campaign needs to convey a strong, positive and convincing message for each audience, elicit an emotional response, and inspire or incite the reader to take action. What is that action? The client wants a publicist to help create a strong message that will get people to buy their products. As a publicist, I just don't want to get your story in print; I want the story to print money. My background is in sales. Let me share that experience with you. My name is Christopher Buttner. I am a freelance publicist operating as PRThatRocks.com. I was a national sales manager at 22-years old, a top producing regional sales manager for a metro New York ad agency at 26-years old, and then a sales and marketing director for a leading importer/distributor of musical instruments by 29. Before going out on my own as a freelancer, in November 1994, I relocated to California to take the marketing director position with Apogee Sound, a leading audio equipment provider to the Academy, Grammy and Emmy Awards, where in only 8 months my marketing communications programs increased Apogee's sales 65%. Since 1994, I have been retained to handle the press and publicity for some of the biggest names in the entertainment technology, pro audio, recording, and musical instrument industries, including managing entire programs, per-project efforts including new product launches at industry trades shows, and writing feature articles for leading trade publications. For my client, leading professional audio manufacturer, Mackie Designs, in under 12 months I increased domestic press coverage for this $100 million company over 300%, which dramatically improved sales for new products, including the SRM450 loudspeakers, D8B Console, Power Amps, and others, by 60% to 110%, depending upon product. In addition, my press campaigns for Mackie Designs, Technomad Loudspeakers, QSC Audio, Peavey Electronics and Crest Audio helped garner these companies more industry awards for technical excellence then at any other time in their history. I have also represented a wide range of legendary recording studios, including The Village Recorder, Beat Street NYC, and Sonoma Mountain Studio Estate. During my career, I have designed artist relations programs with members of the biggest bands in the world, including Kid Rock, Rush, Van Halen, Sting, Matchbox 20, Dream Theater, and Orgy, to name just a few. Many of these programs increased product and company awareness, dramatically increasing sales of the recording and musical equipment associated with these artists. Moreover, many recording artists with whom I have worked would eventually retain me as their personal or tour publicist, as my skills far exceeded the abilities of their label publicists. Presently I boast a diversified client list consisting of the leading event planner exclusive to the Playboy Mansion to leading San Francisco Bay Area entertainment institutions, including San Jose's #1 FM morning radio personality and 80's rocker Greg Kihn, The National Liberty Ship Memorial S.S. Jeremiah O'Brien, Paul Nathan's Dark Kabaret, and the legendary Perry Mann's Exotic Erotic Ball. In addition, I also handle special publicity projects for the TJ Martell Foundation. Columbia/Sony music industry executive Tony Martell, who was instrumental in the signing of Ozzy Osbourne and Stevie Ray Vaughn, among others, founded The T. J. Martell Foundation in 1975 in memory of his son, T.J., a victim of leukemia. The T. J. Martell Foundation, which has raised more than $230 million over 32-years, remains dedicated to raising funds for the innovative initial and ongoing research into the treatments and cures of the world's three most deadliest diseases, leukemia, cancer, and AIDS at the leading eight research facilities throughout the United States.
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Portfolio No.
1326
|
Updated on:
2/28/08
|
Viewed: 307
times
|
|
Six Figure Freelancer - I reveal quick-n-easy tactics that generate a 6-figure income by writing content online ...
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