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Portfolio No.
1285
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Updated on:
2/12/08
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Viewed: 421
times
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A special message
from Ellen ...
Media Relations Specialist…Message Development…Awareness Building (emphasis on nonprofit and consumer education) … Writer with more than 20 years of industry experience (it surprises even me!) in different facets of public relations that run the gamut from nonprofit, healthcare, food and beverage, consumer products and services, entertainment and luxury marketing
My background is fairly extensive: I've worked at agencies both large and small, having attained Vice President level at one of the top ten agencies before leaving for an award-winning start up. Since 2000, I've been working as a consultant to a variety of firms as well as with my own clients.
As such, I've had the opportunity to provide baubles for top-tier women's books (think Glamour, Cosmopolitan and the Bridal Books) and work backstage at Fashion Week on behalf of one of my jewelry clients. For whiskeys from the rolling hills here (Lynchburg, TN) and across the pond (Scotland), I've created tasting events; and I've boiled down techno-speak for clients including RCA and Microsoft for the layman. I have almost reached the impossible of helping women find the jeans of their dreams and created consumer education programs on everything from building a home theater to living with "XX" (fill in your ailment of choice).
In addition to events for clients such as Ellis Island and the ACS, a great deal of work has focused less on "pitch and place" and more on creating consumer education programs – often in the field of health and well-being for pharmaceutical companies and nonprofits from the perspective of goods, services and social marketing. Nonprofits are treated as a whole entity, which includes conception and creation of integrated programs to focus on these organizations from the perspective of goods, services and social marketing.
Campaigns are anchored in research and reality, integrating a variety of tools to achieve the greatest impact. The trick is to downplay dazzle and focus on the message – what is it you want to convey and how are we going to get there – without sacrificing content.
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Portfolio No.
1285
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Updated on:
2/12/08
|
Viewed: 421
times
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View Ellen
's
