Working as a freelancer can be a
fabulous opportunity to earn money. Some small business owners use sites such
as
Guru.com and
Elance.com
to supplement their income and attract new clients, while others work full time
providing freelance services. Whatever your situation is, you want to win jobs
you apply for.
Throughout the hundreds of interactions I've had with
freelancers, I've noticed a pattern that separates freelancing professionals
who get jobs from those who don't. Here they are in a summarized format:
1) Customize your Proposal Customizing your proposal
shows you've taken the time to read the job description. If you are applying
for a larger job, consider tailoring your resume to match the job. When a
freelancer submits a customized proposal it tells me she is more likely to
spend the time it takes to do a quality job.
2) Perfect your
Sales Pitch Keep in mind your bid is a sales letter. Those who
persuasion in their proposals are far more likely to win jobs than those who do
not. And even if you don't consider yourself an expert in sales letter writing,
don't be discouraged. The vast majority of freelancers make no effort on this,
and their proposals sound something like this: "Hey, I can do this. Contact me
for more info." Hardly persuasive. Even a small effort at writing a persuasive
proposal will make you stand out in a crowd of applicants.
3)
Provide Examples Just as you should tailor your bid to each job,
provide examples of your work that are relevant to the job you're applying for.
You don't need to list everything you've done, just 2-3 highly relevant
examples. Employers want proof of your skills.
4) Provide
Clear Communication Good communication starts with providing
multiple ways for a potential employer to contact you. In addition to
traditional methods of communication such as phone and email, add your instant
messenger information. Employers often want to conduct brief interviews through
instant messaging, so encourage that.
5) Follow Up
If you haven't received a reply, contact them again. If possible, provide
several new samples of your work, and possibly some comments on how you intend
to complete the project. When I am managing dozens of projects, a freelancer
who follows up often makes me look at his bid again. This is very important
when you are trying to differentiate yourself from 50 other applicants.
6) Provide a Customized Sample I remember a time when
a professional created the custom script I needed, showed it to me, then
submitted his competitive bid. On my end there was no risk of hiring this
person - the project had been completed! Of course this is somewhat risky for
the person bidding for the job, but you don't have to create the entire project
- just show the employer that you are capable of doing the job.
7) Exude Confidence If you have the skills needed for
the job you are applying for, show confidence in yourself. I've seen far too
many freelancers begging for a job--which is very unprofessional. Also avoid
bidding for wages far less than you're worth. Create a portfolio that makes
employers "beg" to hire you.
Employers looking to outsource are
worried about losing time and money with freelancers who don't perform as they
should. The key to successful bidding for freelancing jobs is to prove you will
provide quality work within time and money budgets.
ABOUT THE
AUTHOR Josiah Mackenzie small business coach who shares helpful
tips and advice through his blog:
http://www.josiahmackenzie.com . He
also serves as President of Josiah Mackenzie & Company, an entrepreneurial
firm providing a wide variety of products and services. More information is
available at
http://www.josiahco.com