If you want to succeed to the
point where you make freelancing and/or small business ownership a successful
career -- not just a way to scratch out a living -- here are three things you
can do to increase your income year after year.
1. At the end
of every year, examine your fee structure. While it is notoriously
difficult to raise fees yearly -- you can change how you charge so that you
maximize your time to bring in more dollars.
For example, instead of
charging by the hour, charge by the project. Clients tend to like this because
of the set fee structure; eg, they know what they are going to be paying going
in.
If you're a fast worker, you could increase your income on a
project by 10, 15, 25 percent or more by simply implementing this method of
charging. This works particularly well for projects you are comfortable with
(eg, an annual report you've written for the same client for the last three
years).
NOTE: I only recommend this fee structure for
freelancers who have a bit of experience. Why? Because you know your abilities
better. If you are a newbie, I don't care if you are extremely good at what you
do, there is no way to know how the nuances of working with clients will impact
how much time it will take you to complete a project. This can only be
developed with time.
For example, how will you handle rewrites,
do-overs, extra research not mentioned up front, etc.? Even with years of
experience, it can be difficult to work within this structure. However, if
you've been freelancing for a while (at least a year full-time), then you've
more than likely run across a few scenarios that you have learned learn from.
2. At the end of every year, examine your client
list. Determine who is "worth it" to keep. Some clients cost you -- in
time, effort and sheer frustration. Ask yourself if the dollars you bring in
from a pesky client is worth it in the time it takes away from other clients.
Even if other clients pay less, but are relatively easy to deal with,
it may be worth it to cut loose a time-consuming client and spend the hours you
free up to market for more low-maintenance, high-paying clients.
How
do you end a relationship with a less than desirable client? You can raise
prices on them, thereby making it worth your time to keep them on. Or, you can
tell them you no longer offer so-and-so service. Or, you can tell them that you
are contracting their work out to a trusted source because you just got a
rather large project that's going to take up the next quarter. Or, you can tell
them you're cutting back and are not taking on traditional work.
Notice I have not said to tell them that they're a pain in the carcass and
you cannot and will not deal with them any longer. While the honest thing to
do, I don't think it's the professional thing to do.
However, if you
want to get this point across, saying something to the effect of, "I don't
think our working styles are compatible any longer; I'm sure you've felt it too
over the last couple of projects. However, I appreciate the relationship we've
developed over the years and here are three freelancers/companies I highly
recommend who will serve your needs professionally. If there's anything I can
do to help make this a smooth transition, please don't hesitate to contact me."
Whatever you do, end the relationship professionally. People spread
bad news twice as fast and to ten times as many people as good news. So, square
that jaw, clench that tongue and act professionally!
3. At the
end of every year, examine your skill set. Sometimes, updating your
skills can position you to take on more lucrative projects.
For
example, medical and technical editing and writing generally pays more than
general editing and writing. So, taking a class on the dynamics of medical
and/or technical editing can add a skill set to your professional profile.
NOTE: It takes a while to move into a new discipline and
start acquiring clients. Initially you will probably have to take on
lower-paying projects to get some experience under your belt. But, if you're
freelancing for the long haul, it will pay off over time.
Remember: In order to get something (more money), you
often have to sacrifice something (dry spells, returning to the classroom,
letting go of old clients, etc.). Good luck!
About the
Author Yuwanda Black is the publisher of InkwellEditorial.com: THE
business portal for and about the editorial and creative industries.
InkwellEditorial.com
offers first-hand freelance success stories, resume tips, editorial e-courses,
advice on the business of freelancing, job listings and much more!