To get writing work, you have to
let people know you exist. Setting up a Web site is the best way to start, no
matter where you are. If nothing else, it makes your work visible and
accessible to a large audience.
Today, every working writer absolutely
must have a Web site. The reality is editors expect you to have an online
presence. Editors are your customers, so you need to meet their needs to get
published. With a web site, you can prove your writing is good by putting your
portfolio online. Plus, because the site is accessible 24/7 in all time zones,
it can be promoting your work even when you're asleep.
People who work
in publishing are extremely busy. Deadlines are a constant pressure. They don't
want to wait for a 500K file of your latest article to download. Or worse, a
poorly scanned version of a press release you wrote. It's a lot easier for them
if you give them a list of links and let them read online at their convenience.
A Web site may seem like a daunting task. But a site doesn't have to
be complicated. Think about what your customer wants to know (i.e., those
editors you want to impress). Then make pages to answer their questions.
All writer Web sites should contain:
1. Concise
information about your writing specialty. What do you do? It's not a
good idea to try and be everything to everybody. It's a recipe for confusion,
so pick a specialty and focus on it.
2. A list of writing
credits. Now that a lot of magazines are online, you can often link
directly to your articles. At a minimum, you can usually link to the main
publisher or client home page.
3. Samples of your
writing. Some editors want to see articles that haven't been edited by
a pro. Why? A really good editor can make bad writing almost unrecognizably
good. Editors know that someone else could be cleaning up your writing. So it
never hurts to show a few clips in an unaltered state. This may sound like
extra work. But it's really an opportunity for you to write some original
material that you can reuse later.
4. Your complete contact
information, pricing or payment policies, and if you are collecting
email addresses, your privacy policy.
Along these lines, many writers
start an ezine or newsletter. Yes, it's a commitment. But it's also the easiest
way to start developing content and promoting it directly to your niche writing
markets. An ezine is certainly one of the lowest cost ways to promote your
writing talents.
However, starting an ezine is a bit of work, so first
get your Web site up and functioning. Then once that is working for you, decide
on a focus and a format for your ezine. Write a few articles ahead of time.
Then get an autoresponder or list mailing service set up, and begin promoting.
Of course that's the bare minimum, but there are many resources online on
starting up ezines. As a writer, you're probably also a researcher, so this is
a great opportunity to learn.
One classic writer question is, "how can
I get published if I don't have any clips?" It's the chicken and egg problem
recast for writers: you can't get work without any clips, but you can't get
clips if no one will give you work.
Creating your own Web site content
solves the problem. Write your own articles and publish them yourself online in
your ezine. If you're concerned that these "self-published" clips won't be as
impressive as published clips, don't be. Remember what editors want: articles
that are original, easy to read, accurate, and on time. Your Web site proves
that you can at least deliver on the "original, easy to read, and accurate"
parts!
ABOUT THE AUTHOR Susan Daffron is the
President of Logical Expressions, Inc. (
http://www.logicalexpressions.com)
and has written more than 300 newspaper and national magazine articles. She
regularly publishes ezines on computers (
http://www.LogicalTips.com), pet care (
http://www.Pet-Tails.com),
and other topics.
